It has been embarrassingly long since I’ve written. Doesn’t matter what the reason is for the lapse it is just a simple fact that I have not posted in over a year. I was at first tempted to feel badly about this fact, but fortunately I had much going on over the last year and learned quite a bit, most of which is related to inbound marketing strategies. So rather than feel negatively about the…
Being to begin Currently I am teaching a marketing strategy course for St. Joseph’s University in the Philadelphia area. I am extremely passionate about the value of well executed strategic marketing process, and whenever I teach the subject I am always struck by how nuanced…
Failure to consider all targeted users Last week I wrote a post that called out what, in my estimation, was Twitter’s failure to properly product manage their tool by adding a seemingly haphazard photo sharing feature. While I absolutely stand by my feelings over the…
Social media and content marketing tools are sometimes derided as dehumanizing the professional relationship. But are they in fact making them more human than ever?
Content marketing and inbound marketing strategies carry with them two unspoken requirements. Mastering them yields success.
Twitter's recent feature releases have been puzzling. Could it be that their product management efforts are focused on the wrong things?
An interview with successful investors Josh Kopelman and Chris Dixon with dispatch.io founder Jesse Lamb turn up some very important elements to consider in go to market strategy development.
Creating content for content marketing or inbound marketing requires a consistent flow of thought development. Movieclips is a perfect tool for adding color to your content marketing and inbound marketing efforts.
Is your strategic growth wishful thinking? These 3 elements of a go to market strategy will ensure that your hope is based on reality.