Posts Tagged ‘ Brand Management ’

Successful New Product Introduction for Start-ups and Grown-ups

5 rules to follow when launching new products. It is an established fact that the road to new product launch is fraught with danger. Most don’t succeed. Companies large and small, from blue chips to garage based, fail 9 out 10 times when launching new products. Yet they keep on going back to the same processes that produced success only 1 out of 10 times. Every product company, regardless of whether is high-tech or not,…

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Design: The rarest distinctive competence ever?

Cutting-edge design is the new “can’t-live-without” “A friend of mine was at meetings at Apple and Microsoft on the same day. And this was in the last year, so this was recently. He went into the Apple meeting (he’s a vendor for Apple), and as soon as the designers walked in the room, everyone stopped talking, because the designers are the most respected people in the organization. Everyone knows the designers speak for Steve because…

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The Gap at Gap

The Gap at Gap

The Pitfalls of  Corporate Unilateralism “After dominating the late 1990s and early 2000s, Gap has dropped its iconic logo in favor of something that looks like it cost $17 from an old Microsoft Word clipart gallery,” Brandchannel (reaction to the new Gap logo). By now much has been written about Gap’s logo fiasco. The blogosphere was lit up about this controversy in early October. Social media pages and feeds on facebook and twitter were quickly…

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